Miles Global Tourism
The term "MICE" in the context of travel is an acronym for meetings, incentives, conferences, and exhibitions. The MICE market refers to a specialized niche of group tourism dedicated to planning, booking, and facilitating conferences, seminars, and other events, which is a big moneymaker in the travel industry.
The acronym has slowly been falling out of favor in recent years, as some industry professionals hope to move away from the affiliation with rodents. Instead, many now refer to this niche market as the meetings industry or events industry in tourism.However, using MICE to refer to this industry is useful in that it encompasses every component of this particular travel market. Whether you're looking to organize a group outing for your company's employees (incentive) or you want to organize a big event focused on the latest innovations in your field (conference), MICE travel agents can help you book your itinerary.
Components of MICE Travel
MICE travel involves a number of components, and agents working in this field must provide a full range of travel and conference services for large and small groups and events of shorter and longer duration.Personnel and businesses involved in the MICE market include corporate meeting planners, meetings and convention departments of hotels, conference centers or cruise ships, food and beverage managers, logistics firms, private tour operators and transfer companies, incentive houses, professional trade organizations, tourism boards, tourism trade associations, and travel-selling professionals.
Because of the organization and planning involved, typically, years in advance, MICE travel agencies are usually affiliated with large corporations. Destinations often market themselves as MICE locations and bid for events through their convention and visitor bureaus. They might be able to offer subsidies to attract large events because of the increased revenue the visitors provide through their economic impact on the host location